Charming Shopping in Lyon

Lingerie represents an important part of the clothing budget of the French and of women in general. As they are aware of the importance of these delicious fineries in seduction, they dedicate rather considerable sums to it, of course no-one but ‘intimate' friends see them.

Among the top class brands in Lyon, one can remark the collection of Lise Charmel who brings particular care to the making of its bras and panties.

The brand design office is in Italy, in contact with Lyon's head-office and each line diffuses two collections a year. Lise Charmel, is the ultimate; "Eprise" de Lise Charmel is for the beautiful Hollywood breasts; "Antinéa", is more accessible and "Antigel", is a younger collection and a little more "hot".

Lejaby, whose head-office is located in Rillieux-la-Pape, has its design office on the spot. Originally, the brand was born at Bellegarde sur Valserine and exists since the 30s. It has known all the transformations of the garment, with the appearance of the first nylon lace in the 50s and invisible lingerie, the line "Nuage", a real second skin in the 90s.

At the beginning of 2006, and to answer strong demand from the market, Lejaby launched an elegant and feminine line for generous breasts, baptized "Elixir de Lingerie". Lejaby also controls the line of Rasurel swimsuits.

Slideshow: Discover Lise Charmel collections, Autumn Winter 2007-2008

Slideshow: Discover Lise Charmel collections, Spring Summer 2008